Mr. Boyadzhiev, what are the trends in modern city hotels in Bulgaria and in the world, how do customers and hotel facilities change?
I can boldly say that in terms of modern urban hotels, Bulgaria is positioned in the high segment with regards to their material and technical condition. There is still room for improvement in the level of service, but it is a complex challenge, driven by the level of staff. The trend in urban hotels is to increase staff qualification and the goal - to improve service and align with the best international practices and levels. The hotel business in the country is increasingly looking for ways to introduce modern technologies to make search, booking and service processes more intuitive and comfortable.