For another year Royal Beach Mall is expected to become a preferred and leading shopping destination on the Bulgarian Black Sea coast. The hottest spot for lovers of fashion and new trends will open in the middle of May with new and popular brands for the people, who want to make quality shopping during their vacation.

For the upcoming summer season in the Mall more than 90 shops will open. Among them are Multi Brand Store VIP Style, offering the world-famous brands Versace Jeans, Love Moschino and Fracomina.  In the shopping complex you can find the popular brands Moncler, Original Marines, Armani Outlet, Za-Za Underwear, LTB, Adelly Men’s Fashion, Bogner, U.S. Polo Assn., O’Neill, Altinbas, Samsonite&Petek 1855, Subra, Exess, Textura Barcelona, Sara Pen, New Silhouette, Refan, Paula Venti, Enzo Nori, ONYX, Enter Sport, VIVE Shop, KFC and many more.

Royal Beach Mall is located in the heart of Sunny Beach, only 50 m from the sea cost. The Mall is part of the luxury five-star Barceló Royal Beach hotel, owned by Galaxy Investment Group.

The commercial mix in the Mall is organized to meet the needs of each customer and can cover every aspect of the good stay. It includes fashion and sport shops, themed restaurants, coffee shops, pharmacy, children's center and a spa center.

Sunny Beach is a desirable destination, with a growing interest not only from Russian tourists but also from many European tourists, some of whom preferer Bulgarian resorts more than the resorts of our southern neighbors. For the year 2017 the Bulgarian Black Sea was preferred most by German tourists. Germany is the key market, but other destinations like the Czech Republic, Poland, Slovakia, the UK, and Austria, which also generate high volumes in the sector, should not be overlooked.

For the current year, the industry is expected to grow by 7% to 10%, while the main target for the business is to sustain the increased interest from foreign tourists and turn it into sustainable trend.